UPC · Release
CD1 - The Five Parts of Every Business
Josh Kaufman
081784266004
118 tracks
Last verified:
081784266004 is the Universal Product Code (UPC barcode) for the release “CD1 - The Five Parts of Every Business” by Josh Kaufman. UPCs are unique numeric identifiers assigned by distributors to identify a music release — album, EP, or single — across every digital and physical retail platform. This release contains 118 tracks, each with its own ISRC.
Format
0Number system
81784Manufacturer
26600Product
4Check digit
- Number system:
- Identifies the product category (0/1/6/7/8 = general retail, 2 = variable measure, etc.).
- Manufacturer:
- 5-digit code identifying the label or distributor that owns the release.
- Product:
- 5-digit code identifying this specific release within the manufacturer's catalog.
- Check digit:
- Modulo-10 check digit that validates the rest of the barcode.
Track List (118)
| # | Track Title | Artist(s) | ISWC | |
|---|---|---|---|---|
| 1 | Introduction | — | ||
| 2 | The Purpose of The Personal MBA Masterclass | — | ||
| 3 | Why study business? | — | ||
| 4 | The five parts of every business | — | ||
| 5 | Creating a simple business plan | — | ||
| 6 | Value creation | — | ||
| 7 | Economically valuable skills | — | ||
| 8 | The iron law of the market | — | ||
| 9 | The point of the value creation process | — | ||
| 10 | The four categories of what people want | — | ||
| 11 | The difference between sales and marketing | — | ||
| 12 | The 10 ways to evaluate a market: 1-5 | — | ||
| 13 | The 10 ways to evaluate a market: 6-10 | — | ||
| 14 | Creating a checklist | — | ||
| 15 | The need for reflection | — | ||
| 16 | The hidden benefit of competition | — | ||
| 17 | The mercenary rule | — | ||
| 18 | The crusader rule | — | ||
| 19 | The difference between a mercenary and a crusader | — | ||
| 2-1 | Providing a form of value #1 - products | — | ||
| 2-2 | Form of value #2 - services | — | ||
| 2-3 | Form of value #3 - a shared resource | — | ||
| 2-4 | Form of value #4 - subscription | — | ||
| 2-5 | Form of value #5 - resale | — | ||
| 2-6 | Form of value #6 - lease | — | ||
| 2-7 | Form of value #7 - agency | — | ||
| 2-8 | Form of value #8 - audience aggregation | — | ||
| 2-9 | Permission - taking it to a level deeper | — | ||
| 2-10 | Form of value #9 - loan | — | ||
| 2-11 | Form of value # 10 - option | — | ||
| 2-12 | Form of value #11 - insurance | — | ||
| 2-13 | Re-insurance | — | ||
| 2-14 | Form of value # 12 - capital | — | ||
| 2-15 | The 12 forms of value - final questions for reflection | — | ||
| 3-1 | Perceived value | — | ||
| 3-2 | Modularity | — | ||
| 3-3 | Bundling and unbundling | — | ||
| 3-4 | A prototype (WIGWAM) | — | ||
| 3-5 | The iteration cycle | — | ||
| 3-6 | Iteration velocity | — | ||
| 3-7 | Feedback | — | ||
| 3-8 | Alternatives | — | ||
| 3-9 | Tradeoffs | — | ||
| 3-10 | The nine economic values - a checklist | — | ||
| 3-11 | Convenience and fidelity | — | ||
| 3-12 | Relative importance testing | — | ||
| 3-13 | Critically important assumptions | — | ||
| 3-14 | Shadow testing | — | ||
| 3-15 | A minimum economically viable offer (MEVO) | — | ||
| 3-16 | Incremental augmentation | — | ||
| 3-17 | Field testing | — | ||
| 4-1 | Introduction to the importance of marketing | — | ||
| 4-2 | The most important rule in marketing - gaining people's attention | — | ||
| 4-3 | Receptivity: what and when | — | ||
| 4-4 | Remarkability | — | ||
| 4-5 | Probable purchaser - who? | — | ||
| 4-6 | End result | — | ||
| 4-7 | Qualification | — | ||
| 4-8 | Point of market entry/exit | — | ||
| 4-9 | Addressability | — | ||
| 4-10 | Desire | — | ||
| 4-11 | Visualization | — | ||
| 4-12 | Framing | — | ||
| 4-13 | Providing something free | — | ||
| 4-14 | Permission | — | ||
| 4-15 | Having a hook | — | ||
| 4-16 | The call to action | — | ||
| 4-17 | Narrative | — | ||
| 4-18 | Controversy | — | ||
| 4-19 | Reputation | — | ||
| 5-1 | A further point on controversy | — | ||
| 5-2 | Sales turns a prospect into a paying customer | — | ||
| 5-3 | The defining moment in sales - the transaction | — | ||
| 5-4 | The precondition of trust | — | ||
| 5-5 | Common ground | — | ||
| 5-6 | The pricing uncertainty principle | — | ||
| 5-7 | The four pricing methods | — | ||
| 5-8 | Value-based selling | — | ||
| 5-9 | Calculating value | — | ||
| 5-10 | A story about value-based contract negotiation | — | ||
| 5-11 | A story of full-price and free | — | ||
| 5-12 | Questions for reflection: value-based selling and education-based selling | — | ||
| 6-1 | Defining the next-best alternative | — | ||
| 6-2 | The three universal currencies | — | ||
| 6-3 | The three dimensions of a negotiation | — | ||
| 6-4 | The buffer | — | ||
| 6-5 | Psychological factors of negotiation: reciprocation | — | ||
| 6-6 | Psychological factors of negotiation: damaging admission | — | ||
| 6-7 | Barriers to purchase | — | ||
| 6-8 | Risk reversal | — | ||
| 6-9 | Reactivation | — | ||
| 6-10 | Closing thoughts on this session | — | ||
| 7-1 | Entering the value-delivery process | — | ||
| 7-2 | The value stream | — | ||
| 7-3 | The two types of distribution channels | — | ||
| 7-4 | The expectation effect/The unexpected bonus | — | ||
| 7-5 | Predictability (uniformity, consistency, and reliability) | — | ||
| 7-6 | Throughput | — | ||
| 7-7 | Duplication | — | ||
| 7-8 | Multiplication | — | ||
| 7-9 | Building a scalable business | — | ||
| 7-10 | Accumulation | — | ||
| 7-11 | Amplification | — | ||
| 7-12 | Barrier to competition | — | ||
| 7-13 | A force multiplier | — | ||
| 7-14 | Systemization | — | ||
| 8-1 | Watching your business system operate | — | ||
| 8-2 | Defining finance: profit | — | ||
| 8-3 | Value capture | — | ||
| 8-4 | Sufficiency | — | ||
| 8-5 | The only four ways to increase revenue | — | ||
| 8-6 | Pricing power | — | ||
| 8-7 | Lifetime value | — | ||
| 8-8 | Allowable acquisition cost | — | ||
| 8-9 | Overhead | — | ||
| 8-10 | Costs: fixed and variable | — | ||
| 8-11 | Financial controls | — | ||
| 8-12 | Incremental degradation | — |
Introduction
—
The Purpose of The Personal MBA Masterclass
—
Why study business?
—
The five parts of every business
—
Creating a simple business plan
—
Value creation
—
Economically valuable skills
—
The iron law of the market
—
The point of the value creation process
—
The four categories of what people want
—
The difference between sales and marketing
—
The 10 ways to evaluate a market: 1-5
—
The 10 ways to evaluate a market: 6-10
—
Creating a checklist
—
The need for reflection
—
The hidden benefit of competition
—
The mercenary rule
—
The crusader rule
—
The difference between a mercenary and a crusader
—
Providing a form of value #1 - products
—
Form of value #2 - services
—
Form of value #3 - a shared resource
—
Form of value #4 - subscription
—
Form of value #5 - resale
—
Form of value #6 - lease
—
Form of value #7 - agency
—
Form of value #8 - audience aggregation
—
Permission - taking it to a level deeper
—
Form of value #9 - loan
—
Form of value # 10 - option
—
Form of value #11 - insurance
—
Re-insurance
—
Form of value # 12 - capital
—
The 12 forms of value - final questions for reflection
—
Perceived value
—
Modularity
—
Bundling and unbundling
—
A prototype (WIGWAM)
—
The iteration cycle
—
Iteration velocity
—
Feedback
—
Alternatives
—
Tradeoffs
—
The nine economic values - a checklist
—
Convenience and fidelity
—
Relative importance testing
—
Critically important assumptions
—
Shadow testing
—
A minimum economically viable offer (MEVO)
—
Incremental augmentation
—
Field testing
—
Introduction to the importance of marketing
—
The most important rule in marketing - gaining people's attention
—
Receptivity: what and when
—
Remarkability
—
Probable purchaser - who?
—
End result
—
Qualification
—
Point of market entry/exit
—
Addressability
—
Desire
—
Visualization
—
Framing
—
Providing something free
—
Permission
—
Having a hook
—
The call to action
—
Narrative
—
Controversy
—
Reputation
—
A further point on controversy
—
Sales turns a prospect into a paying customer
—
The defining moment in sales - the transaction
—
The precondition of trust
—
Common ground
—
The pricing uncertainty principle
—
The four pricing methods
—
Value-based selling
—
Calculating value
—
A story about value-based contract negotiation
—
A story of full-price and free
—
Questions for reflection: value-based selling and education-based selling
—
Defining the next-best alternative
—
The three universal currencies
—
The three dimensions of a negotiation
—
The buffer
—
Psychological factors of negotiation: reciprocation
—
Psychological factors of negotiation: damaging admission
—
Barriers to purchase
—
Risk reversal
—
Reactivation
—
Closing thoughts on this session
—
Entering the value-delivery process
—
The value stream
—
The two types of distribution channels
—
The expectation effect/The unexpected bonus
—
Predictability (uniformity, consistency, and reliability)
—
Throughput
—
Duplication
—
Multiplication
—
Building a scalable business
—
Accumulation
—
Amplification
—
Barrier to competition
—
A force multiplier
—
Systemization
—
Watching your business system operate
—
Defining finance: profit
—
Value capture
—
Sufficiency
—
The only four ways to increase revenue
—
Pricing power
—
Lifetime value
—
Allowable acquisition cost
—
Overhead
—
Costs: fixed and variable
—
Financial controls
—
Incremental degradation
—
Credits Graph
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What is UPC 081784266004?
081784266004 is a Universal Product Code (UPC) assigned to CD1 - The Five Parts of Every Business by Josh Kaufman. UPCs (also called EAN barcodes) are unique numeric identifiers assigned by distributors to identify music releases — albums, EPs, and singles — across all digital and physical retail platforms.
This release contains 118 tracks. Each track has its own ISRC (International Standard Recording Code) that identifies the specific sound recording, while the UPC identifies the release as a whole. Knowing your release's UPC is essential for neighboring rights collection societies like SoundExchange and for transferring music between distributors.
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